4 Proven Email Marketing Templates


You heard it here first… Email is NOT dead. Here are four of the most profitable email
templates you should be using as a copywriter. Hey guys, it’s Alex. Thank you for being here. Every single week I release a new tutorial
on copywriting tips and trends that are relevant TODAY, so be sure to hit subscribe below so
you don’t miss any more videos from me. Ok now first things first, I need to set
the record straight. If you’re wondering if there is still a
future in email marketing in business, the answer is YES.


I mean, do you know anybody without an email
address? Your 98 year-old gramma doesn’t count.. In the US alone 92% of adults use email,
and 61% of them check and send emails daily. So yes, while other marketing channels are
indeed on the rise, like YouTube, push notifications, Facebook Messenger and SMS marketing, email
is still one of the most effective and personalized ways for businesses to communicate with their
audience. It helps them improve their reach and visibility,
and convert more leads on a consistent basis. Now, while email deliverability is getting
harder, thanks to those douchey people who make the internet a filthy minefield of clickbait
and phishing scams, tighter spam restrictions are not necessarily a bad thing.


It actually creates a huge opportunity for
those of us who do want to play by the rules and use email to authentically market our
products and services. So yes whether it’s a weekly newsletter,
an autoresponder, a sales campaign, or an email update during an online course… Email marketing is here to stay. Especially if you’re sending hyper-relevant
behavior based emails in real time at the right time. So, as a copywriter, your job is to write
email messages that matter to the subscriber, and ultimately compel them to take action. While there are dozens of different email
marketing examples out there, I’ve narrowed down my list of favorites to just four… So here they are… my 4 go-to email copywriting templates that engage and covert! This type of email is short and sweet – sometimes
no more than 10 words or so. It builds up curiosity and opens a loop in
the reader’s mind. Click Magnets are succinct, conversational
messages that rely heavily on a call-to-action that piques your prospects curiosity or triggers
a micro-commitment, like answering a yes or no question. Paired with a compelling subject line, these
emails can drive a massive amount of clicks, which make them fantastic for reviving dead
leads or starting a dialogue with your prospects.


One example of a click magnet email I like
is Dean Jackson’s “9-word email” that goes something like this: Alex, are you still interested in [BLANK]… That’s it. The blank being whatever topic, niche or product
you’re writing for of course. And here’s another example used in Real
Estate. “Joe, are you still looking to buy a house
in Ohio?” I’ve used this sort of email to re-engage
cold leads and it works like crazy – as long as you don’t overdo it. Another click magnet style that I really like
is a point-form template that my friend and copywriter Tellman Knudson pioneered when
promoting Numerologist.com.


It says simply… He listed what sounded like a series of short
text messages that you would send a friend. It built up massive curiosity around the single
call to action, which was to get your free numerology reading. Now, of course, like any technique or method,
the Click Magnet has its pros and cons. As I mentioned before, short emails have the
power to garner a bunch of clicks. They are quick to write and can pack a big
punch in just a few words. They are also less of a time commitment for
those people who don’t have interest in reading novels in their inbox.


But, on the flip side, it’s difficult to
develop trust with just a sentence or two. So, unless your audience knows your brand
well, they might not take the bait. Short emails leave little room to address
your customer’s objections or pre-frame a sale, so expect the bounce rate after your
call to action to be higher than usual. The goal for this template is to START a conversation,
which means the copy on your site post-click needs to work harder to continue the dialogue,
communicate value and build trust, or you’ll risk having a much lower conversion rate. Alright, the second proven email template
is worth its weight in gold. It’s heavy, but it works. This is a long-form storytelling email that’s
practically the first half of your sales letter! This type of email feels personal, builds
brand loyalty and provides endless opportunities for you to overcome your audience’s objections
– right there in their inbox, while you have their trust and attention.


So the key with any long form email is to
hook your reader’s attention right away, and keep it by telling a story that’s believable,
relatable, and valuable. One entrepreneur that pioneered this style
of email copywriting is legendary Matt Furey. In his sales campaigns, Matt uses his own
personal stories to authentically share the benefits and potential results that his readers
can expect to achieve with his fitness products, and squashing any potential objections they
might have in the process. The way he uses storytelling to strategically
open loops is genius and creates highly committed and highly-engaged readers. There’s no doubt that people who click on
long emails are more committed, resulting in a much higher on-site conversion rate. BUT, it doesn’t always work. As a copywriter, you can not half-ass your
way into this one. Long, emails like take time to write well. And if you’re too long-winded, or verbose,
you will lose your reader’s attention FAST, drastically decreasing your email click-through-rate. So just like an effective sales letter, these
emails need to be potent, engaging and skimmable. So no walls of text allowed… keep your paragraphs
short and format your emails so they’re narrow and easy to read.



To learn more about Matt’s brilliant email
methods, I’ve added some links for you to check out in the description below. Okay the next email template is a classic. The good ol’ fire sale. It’s basically “here’s what you’ll
get and here’s why you need to buy right now.” Plain and simple. It’s not romantic, but it gets the job done. The goal of this style of email is to make
quick sales and it includes 3 core elements: The first, a discount or premium. So, throw in some limited-time bonuses or
lower the price of your original offer to increase the value/price gap. Second, a strong reason why. Make sure to give a good, but brief explanation
on why you’re having a sale. And number three, scarcity. Give your reader a deadline or quantity limitation
so they act right away. This simple email template allows any business
with an email list to ramp up their sales for a limited period of time.


So you could use this during a holiday sale
like Black Friday or Back to School, or use a personal reason for the discount, like your
anniversary or a day that’s special to a cause or mission that your business supports. The best part is, this template can be used
time and time again – just replace the information and you’re ready to rock. But the bad news is, because these emails
are kind of salesy, and not exactly personal… They will not be well received by cold leads
or a list where trust is low. This style of email works best when used with
an audience you contact regularly and who are very familiar with your brand. Also a quick heads up – because these types
of emails often include words that may be deemed spammy like “sale” “discount”
“free” etc. you want to make sure you’re being careful with the language you use to
avoid landing in the junk folder. So make sure to run your email through a spamtester
before sending. Now one of my favorite examples of this style
of email campaign comes from another marketing powerhouse, Frank Kern, who has created
an incredibly effective and high-converting fire sale formula called the 4-Day Cash Machine.


And I’ve linked to some more information
on that in the description below. Okay the last email template is called the
Soap Opera and it works exactly like, a Soap Opera. Soap Opera emails create open loops throughout
an entire campaign by using the art of serialised storytelling. So imagine leaving a cliffhanger at the end
of each email that continues onto the next one, just like your favorite Netflix drama
or Soap Opera. This type of email was pioneered by my good
friend and brilliant copywriter Andre Chaperon in his Autoresponder Madness Course. I’ve linked to that in the description below
for you to check out. His brilliant “soap opera sequences” tell
a story throughout a series of carefully crafted emails, each one leaving the readers wanting


The more they read, the more engaged they
become and the more likely they are to buy. Soap Opera emails create a series valuable
touchpoints that help you create a strong connection with your audience. They get your readers committed! Not just to your brand and your offer, but
your mission, your personality, and your story. Now, because this type of email style requires
a whole series, it’s best used in autoresponder campaigns or evergreen funnels for a targeted


But they do have a downside. They require a thoughtful planning and story-boarding
process, and are definitely not for copywriters who are reluctant to write. Some of Andre’s sequences can stretch up
to 25 emails! With that being said, if you get it right,
this type of email campaign is a total game-changer for creating mad brand loyalty. Okay guys, there you have it! My four go-to email templates whether you
want high engagement, high conversions, a quick spike in cash flow or increased brand
loyalty. Just make sure that whatever template you
choose fits your brand voice and audience, and always nurture your list with lots of
value and love so that these emails can continue to work for you.


And, of course, no matter how great your email
is, no one will read it if you don’t have a compelling, and attention-grabbing subject
line that will get your reader to click open. So next up be sure to watch my marketing tutorial
on How To Write Killer Subject Lines. You can watch that right here. And, be sure to subscribe. I’ll catch you next week. Until then, thank you for watching, I’m
Alex, ciao for now!.

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