5-Step High Converting Sales Funnel Strategy in 2020

Hey everyone. Jason here, digital marketing consultant. And in this sales funnel strategy guide, you're
going to learn the five simple steps to creating your own strategic sales funnel plan, timestamp
table of contents in the description, along with some other helpful videos to build your
funnel. Here we're going to go through those five
decisions you need to make and how to put together an actionable strategy for you and
your business so that your sales funnels actually successful. So let's go ahead and jump in. The very first thing is of course, making
sure your sales funnel is focused. One of the huge traps new funnel builders
fall into is they create this beautiful funnel and then they try and drive tons of traffic
to it, without really realizing that there needs to be a one to one ratio pretty much
across your entire funnel. If that doesn't make sense, you'll see how
this one to one ratio plays out as we go through our funnel.

And when you stick around to the end, I'll
actually be sure sharing with you the key funnel metrics, the five metrics you should
be looking at throughout your entire sales funnel. And this is the funnel that you're going to
be building. So there are going to be different parts of
your funnel. You are probably heard of webinar funnels
and launch funnels, and then VSL funnels. Really all a funnel is, is a simple process
of taking someone who isn't your customer and hopefully turning them into someone who
is a happy customer. And that's it. It doesn't matter if we have a webinar, we
have a 45-minute video. We have a tech sales letter. We send 12 emails. We send one email. The whole point is about building rapport
in relationships. So keep that in mind as we go through it. It doesn't really matter what label you give
the funnel.

And I'll talk about where the launch and webinar
and VSL style stuff comes in, or if you're going to be doing a free plus shipping offer,
the very first step here is deciding who your ideal customer is, irrespective of what type
of funnel you decide to put together. And the best way to do that is to create an
ideal customer profile. So out of all the prospects of the world,
prospects are just people who could potentially do business with you. Who's that one ideal person that you want
as a customer. Now, there are a couple of simple questions
you can ask to figure out who your ideal customer is, I'll link up in the description to a much
deeper dive video. We're going to go through this part relatively
quickly so we can get on with the strategy. So the very first thing is just who are they? Basic age demographics and location information. You can actually use Google analytics and
Facebook audience insights tool for a quick and easy analysis. So you don't have to pull this out of thin
air. Again, link in the description to a video
that walks you through exactly how to use those two tools to answer this question.

The next one you want to answer is just figure
out who your competitors are and where your ideal customer's attention is. That's going to be very helpful when you put
together your traffic plan, which is going to be the next step. And finally, the two questions that we're
going to focus on here with your strategy is going to be what are the roadblocks and
results that they are specifically after. So I'm actually going to go through a quick
example here before we move on to the second step.

So with these two questions, I'll go through
an example of someone who's trying to start a YouTube channel. Well, someone who wants to start a channel,
they probably want to be spending more of their time in their business. So they probably want to be much closer to
full time. Okay, awesome. What do they think is getting in the way of
that? Well, probably, they think they need more
views. They need more subscribers. Maybe they think they need to rank their videos,
their video quality isn't as great. Now you're going to want to take 20 to 30
minutes to do this for your own ideal customer profile. And this is going to lay the foundation for
your sales funnel strategy. You need to do these two questions before
you build anything else in your funnel. You're really going to see how this ties in
when we put together our lead magnet. So just keep that in the back of your mind. The next thing we want to do is decide how
we're going to get in front of our ideal customers.

And when it comes to traffic, there are two
types of traffic. Both types are going to work for the funnel
that you're putting together here. So we're on step two of our funnel diagram. The first one is going to be advertising or
paid. And the second one is going to be organic
or free. Now here's the key to your funnel. You can do multiple of these, but when you're
building your first funnel or when you're building your second or third funnel, you
need to choose one.

You need to make one funnel for one traffic
source, for one ideal customer, starting to see the one to one ratio. So we have one customer, one traffic source,
one funnel. So it needs to be one throughout, because
sales copy that tries to speak to everyone, winds up connecting with no one. And so this one to one ratio, make sure that
you're very focused in your sales funnel process so that you are speaking to your ideal customer
better than all of your other competitors.

And you're not just being bland and generic. So you do want to choose one, an easy way
to choose it, is based upon your budget. If you're on a shoestring budget, then contents
the way to go. If you have some money to spend, or you really
do want to get good at paid advertising, then go ahead and go with the paid route and whichever
you choose. Remember this is just your first funnel. Once the spiral is profitable, you can come
back to this step and go through this process again for your second, third, fourth, fifth
funnel or whatever. But when you first starting, just choose one.

Now this next one comes to platforms. So once you've decided whether you're going
to do organic or you're going to do paid, now you have to choose a platform. So we need to go down to one again. And of course there are tons of different
platforms. There's tons of different traffic sources,
but when it comes to choosing which one, if you're going to go with organic, it's going
to be either WordPress or YouTube. If you're going to go paid, well, you have
a ton of options, it's Facebook, Twitter, LinkedIn, Instagram, Pinterest. And of course Google ads. I could have even put Bing ads on here, but
it seems like no one uses Bing anymore, but Hey, maybe Bing ads might work for you, but
either way, you're either going to choose one platform to really master with paid advertising,
or you're going to choose one platform WordPress, meaning a blog or YouTube, meaning a YouTube
channel, kind of like this one for your content.

The reason you need to choose one is because
a Jack of all trades is a master of none. So you really need to make sure that you choose
one that you're going to focus on and be the best at, because all these platforms are hyper
competitive. You might see larger competitors in your niche,
advertising on Facebook, remarketing on YouTube, and then they have this crazy long blog posts. That's great. You can get there eventually, because they
have teams of people, literal teams of people who just focused on those individual platforms. But if you're doing this yourself, you need
to choose the one platform that you're really going to focus on. So now we know who our ideal customer is,
and we have a good idea of where we're going to grab their attention. Once we have that attention, we're going to
send them to something called a landing page where we want to collect their contact information. Now, obviously random strangers or prospects
aren’t just going to hand over their name and email for no good reason. So we need something to entice them, to provide
that contact information.

So we can go through the sales process or
make our offer, which is going to be your last step or decision. And so if we go back to our diagram here,
you'll see that we have our ideal customer. We have our traffic source and this next part,
the lead magnet and landing page are where we offer to solve a problem for them in exchange
for their contact information. So we'll go through an actual example, but
when it comes to a lead magnet, it can be anything from a PDF to a video, to a diagram. And this is typically where you start to hear
about different types of sales funnels. So when someone says, Oh, I have a webinar
sales funnel, or I have a launch sales funnel, or I have a free plus shipping sales funnel.

Typically, all those extra words in front
of or behind sales funnel is just referring to the type of lead magnet or the type of
sales message. So for example, with a webinar funnel, it's
pretty much just a video. And all you're doing is combining your sales
message and your lead magnet or the value you provide in exchange for that contact information
into one thing. Or if you're just offering a PDF guide, then
later on in your funnel, you'll actually make your sales pitch via a video or a text sales

I'll get to more on that in a little bit. So let's go ahead and go through a couple
of examples of what a lead magnet could actually look like. So if you're doing a PDF, which is what I
recommend starting with, you can offer an audit, a case study or a report. An audit is simply a checklist that shows
your ideal customer, all the mistakes they're making, a case study shows them an example
of someone in their similar situation who is actually successful. And a report does a bunch of analysis and
research for them. And of course there are a bunch of different
types of lead magnet. So let's go back to our example of someone
who's trying to be successful on YouTube. We'll look at that list of roadblocks and
then choose one that we want to try and solve for our ideal customer.

And this is really powerful, because now we're
making sure that we're making a lead magnet or we start our webinar or launch sequence
process with the ideal customer in mind and where they are right now. And so here are a couple of examples of what
we could do. We could do a webinar or video of how to get
more views to your video, a recording of a fellow YouTuber who grew their channel from
nothing and insights they gained. That would be an audio version of a case study. We could have a diagram of how to structure
a channel page or format videos for longer watch times. And of course we get, have a PDF checklist
or an audit or a spreadsheet to help them track their video rankings. So all of these are relatively simple, but
each one of these is directly tied to a roadblock that we thought about in step one, which was
our ideal customer. So this makes sure that you don't just make
a lead magnet that sounds cool, but nobody actually wants.

So we always want to meet the ideal customer
where they are and then pull them through our funnel. And so this is how we get that initial contact
information, it so important. So once we have that contact information,
we're ready to actually make our offer. So something that's really important with
any type of sales funnel that you do, no selling has happened at this point, we've our ideal
customer. We've either made some content or some ads
and we've offered them something for free. And hopefully in our webinar launch sequence
or the free PDF, we gave them, we demonstrated our worth. We demonstrated our value. We've built rapport. We've showed them that we're not just some
random person on the internet. We can actually be helpful to them. And now that we have their email information,
we can start our pitch. We can start making our offer. And so you'll send emails that will drive
them either back to your webinar. If you decided to do a webinar, drive them
through your launch sequence, if that's what you're doing, or if you did the fast method,
which was creating some sort of PDF, then inside your emails and your PDF, you drive
them to either a video or written sales letter that actually makes a pitch for your product
or service.

Of course, this pitch only works if you've
actually given value and solve some problems in your lead magnet. So that's how it works. You have to solve a problem, build rapport,
demonstrate your value, and then, and only then start the actual sales pitch. So now let's go ahead and go through some
metrics that you need to keep track of as you go through this entire process. So that does it for the five steps that you
need to go through when deciding what your sales funnel strategy is going to be. So the first thing you want to look at with
your traffic and your content is your click through rate. How many people saw the piece of content,
how many people saw the ad and how many people clicked? You want to get that rate as high as possible.

You want more people clicking so that you
have more people hitting your landing page, with your landing page. Metric number two is looking at how many people
visited the landing page, how many people opted in. So you want to try and get that as high as
possible. You'll do that by trying different headlines. You can even try different lead magnets. I'll link up in the description to a conversion
optimization rate guide, and a link to a full blown video on how to write your landing page
copy, because this part of the process is really important.

Then once they're on your email list, you'll
just want to keep track of how many people are actually opening and clicking your emails. Now, typically you're going to look at open
rate just because click through rate inside of emails is really… you need a couple thousand
for it to actually mean something. So you're just going to focus on your open
rate, and you're going to try out different headlines and different emails to see what
gets people to open and click so that they actually hit your sales page. So if your sales page is either text or video,
in both instances, you're looking at how many people out of everyone who read the sales
letter or watch the webinar or watch the sales video.

How many of them actually clicked the link
to check out in the shopping cart and completed the process? So that's what you're looking at there. And then finally, one that is super easy to
forget, but maybe the most important one out of everything is what's your refund rate. How many people are getting your product or
unhappy with your service? Because those are going to be the people that
are going to be the best future customers.

The best customers come from people who are
already customers. So once you keep your customers happy, this
is a very long drawn out and hard process. Despite how easy some other people say it
is, this is a lot of work. So once you've gotten someone to be a customer,
it's going to be a lot easier to grow and scale your business, if you can keep these
people happy and then keep giving them products and services, that's going to make their lives
easier and better. But if they're not happy after all of this,
well, guess what, you're going to have to go all the way back to square one and then
keep pushing people through a funnel to a product that ultimately isn't that great.

So go ahead and make sure you check out the
timestamp table of contents in the description. Drop a question below. If you have any questions on putting together
your own sales funnel strategy, I read and reply to every single one. So hit that like button, subscribe for more
deep dive sales funnel, strategy videos, just like this one. And until the next, keep building the business
you love..

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