Done For You Sales Funnel System For Beginners (Simple DIY Guide)

Hey everyone! Jason here, digital marketing consultant. And in this done for you sales funnel system,
you're going to learn everything you need to know to get up and running with your first
sales funnel or diagnose why your current sales funnel isn't converting. Timestamp table of contents in the description,
along with some other helpful links, I'll be referencing throughout this video, as we
go ahead and put together your sales funnel via these seven steps.

So not only are we going to go through the
best type of sales funnel to use when you're starting, we're also going to go through a
full blown implementation program on how to step by step, set it up the right way. Now, before we dive into those seven steps,
let's talk about what a sales funnel is and three keys to success. So what is a sales funnel? All a sales funnel is, is a strategic process
of transforming a stranger into a customer by building rapport, trust and authority with
them. That's pretty much it. We're just building relationships here. So here's a quick diagram of the different
stages of some that someone would go through. So prospect is anyone across the world that
would find value in your product or service. So it's not everyone in the world. It's someone who your product or service would
actually help. And the goal of your social media or content
marketing strategy is to get that prospect warmed up and actually starting to follow
you on your social platforms. And then once they're part of your audience,
you want to drive them to something called a landing page, which is what we'll be talking
about as the first step to convert them from just an audience member into a lead.

And once they're a lead, you'll be able to
follow up with them via emails, send them to your upsell and down sell sequences along
with your sales pages. And then finally, once they purchase, if they
purchase, we hope they purchase, right. But if just, they finally become a customer
and that ends the prospect to customer journey, which is what our sales funnel is all about. Now, the first key to success when it comes
to building your sales funnel is remembering that software is just a tool. It's not going to be the reason that your
sales funnel is successful. There's a lot of great solutions out there.

It's very easy to get caught up in which one
does which, in the bells and whistles and all, but at the end of the day, it's the sales
copy your ability to connect with your ideal customer, that's going to be the determining
factor and whether or not your funnel is successful. And actually when we get to step number three,
I'll be talking about how you can set up the first part of your sales funnel without any
upfront investment for zero bucks. Now, the second key to success when it comes
to putting together your sales funnel is being prospect focused, not product focused. So what this means is you want to talk about
how the product or service is going to make the prospect's life better. Not necessarily just talk about how awesome
the product or service is. We'll get more into that later on in this
tutorial, when we talk about messaging, but just remember that you want to focus on the
benefits and how great your ideal customer's life is going to be as a result of purchasing
your product or service, as opposed to trying to just tell them how great your product or
service is.

Now the third key to success when it comes
to putting together your sales funnels is remembering that a funnel is never done. You're always going to be testing. It's a very fluid process. You're always going to be looking for ways
to improve, you're going to be using feedback. And of course, you're going to be fixing all
of the software bugs in that awesome sales funnel software that you've purchased. There's always something to be fixed or tweaked
or tested. So with that, we're ready for the seven steps. The very first step is, an outline of the
blueprint of the type of sales funnel we're going to put together.

And then if you've heard of different types
of sales funnels, we'll go over those different types. So taking a look at this diagram, you'll see
here that this is the diagram we went over, when we talked about the summary of what a
sales funnel is. So there are pages that help us through each
step of this customer journey. So this diagram shows us what the pages are.

First, we have prospects and we're converting
them into an audience. These two sections are going to be linked
in the description below. If you want to learn how to create a content
marketing plan or create an advertising plan, we won't cover that here. We're actually going to start once they become
a lead with your landing page, your lead magnet, your email sequence, and then ultimately your
sales letter or video sales letter, your upsell down sell sequence, and then they finally
purchase. So, the very first step to this process is
your landing page. And this is where you're going to transform
someone, who's an audience member into a lead. And then once they're a lead, you want to
use emails to transform them into a customer. And then once they're a customer, you want
to use something called an upsell to increase the transaction value. So, you can pay for all of that traffic. We'll get into that math a little bit later. Now the diagram you're looking at right now
is a text-based sales funnel. So, you may have heard of other types of sales
funnels, webinar funnels, or launch funnels or VSL funnels.

All those are referring to is the medium and
way in which you're delivering your sales message. So for example, a launch funnel, instead of
having a free guide or PDF that's being offered on the landing page, you're going to be offering
a series of educational videos. And so those videos are going to deliver value
to your new leads. And they're also going to sell your product
or service. The same is true for a webinar where instead
of offering some sort of one off video or PDF guide on the landing page, you offer them
a registration link to your webinar and your webinar is going to be the value that they
opted in to your list for.

And it's going to be the sales message that
you're trying to convert them into a customer for. So, I hope this kind of helps you see the
differences in these funnels. It's all the same methodology. We're just changing the medium and way in
which we're delivering the value that they opted in for and delivering the sales message
that we need in order to convert them to a customer. Now, finally, I wanted to just show this advanced
funnel because it's very easy to get caught up in everything you can do.

In this funnel, you can see, not only do we
have a webinar, but we have a little upsell sequence that we'll talk about, but then there's
also a sequence that goes underneath it. This is something that you don't even have
to worry about when you're just getting started. There are a lot of complex funnels out there,
but until this core part of the funnel is working, all the other stuff just does not
matter.

And the first step to making sure the core
of your funnel works, which is step number two, is knowing who your ideal customer is. Now, I'm briefly going to go over the three
core questions. There's a link in the description to a data-driven
way, deep dive to create your customer avatar. But essentially what we need to know, is the
first thing we need to know is what media and what are they already engaging with.

So we need a list of your top five competitors. We need a list of the top five influencers
and the top five media outlets that people go to for information or influencers that
they're following in your particular marketplace or niche. The second thing we need to understand is
just general demographics, age, gender, location, income status, if that matters. And then finally, last two questions. Our last question, that's two parts. We're going to be looking at the perceived
roadblock and the results that someone is after. And that's what we're actually going to be
using in this tutorial video. So, if you want to take a deeper dive on this
particular diagram, go ahead and check out the link in the description to a full-blown
video on how to figure out who your customer avatar is.

Now, step number three is arguably going to
be the most important step in our process here. We’re going to slow things down a little
bit, because I know we've been talking quite fast and this is your minimum viable funnel. So at this point we've talked about all of
the pages we could put together and all the different types of funnels we could put together. There's possibilities are endless, but they
only work if people enter their name and email on the landing page, right? Because if nobody enters their name and email
on that landing page, then the rest of the funnel just doesn't matter, right? Because [unintelligible 00:07:26] There's
nobody going through. So minimum viable funnel. And this is where the, the software comes
in. You just want to put together a landing page
and then a lead magnet. And that's it. That's all we need to get started with our
sales funnel building. So the first part of this done for you system
is building out several landing pages. Now we can do this for free using MailChimp
or Google sites.

There's a link in the description to the duct
tape sales funnel that shows you click by click, how to set this up with a hundred percent
free software. And then when you're creating your lead magnet,
I highly recommend using something called Canva. You can put together great looking PDFs in
a relatively short period of time, the software is free. And if you insist on doing a video, then you
can go ahead and do a unlisted YouTube video on a confirmation page, or you can use Vimeo
for your sales video. Now there are four keys to a high converting
landing page, which is what we'll go through now.

And then we'll go through how to write your
landing page headline in the next step. So at the very top, we're going to have a
headline. And the headline is just going to answer the
question what's in it for me and is this for me? So we want to make it very clear what benefits
someone is going to get as a result of entering their name and email to receive the free PDF
guide. And we want to call out specifically that
this is for them. Again, we'll get into the messaging and how
to write this in a second. The second part is a clear and strong call
to action to download the offer or watch the webinar training or sign up for the launch
funnel sequence. The next step is bullet points. You just need three to five max and all these
bullet points need to do, is answer the question of what does it do for me.

So instead of talking about how fancy or great
the PDF is, talk about how things are going to change as a result of them getting the
PDF or registering for the webinar. And the final part, if you have it, is going
to be adding some social proof via testimonials, or if you've appeared on any media outlets,
you can go ahead and put those logos towards the top and it just helps build credibility
and let people know that they're not dumb for entering their name and email onto the
page.

You just need to show that you're a real person
and real people have found value in what you're offering. So, here's a basic example of one of the landing
pages that we currently use. You can see at the top, it says a hundred
percent free marketing system. It has a clear headline that tells them exactly
what they're going to get. And then it has a couple of bullet points
talking about the different aspects of not only what they'll receive as a result of getting
access to the aspire notebook, but also what it's going to enable them to do.

And of course, the clear call to action button,
get access now, that has a popup to collect their name and email. That is as fancy as the landing page needs
to be. Now this next step, number four, I want to
talk about the headline. Because the headline is going to be crucial
in making sure that the rest of your funnel process is successful. And what we're going to do with the headline
is test the big results or goals that your ideal customer wants and the roadblocks that
are in their way. This is how you ensure that you do the best
job out of everyone in your marketplace, communicating with your ideal customer. So let's go through a concrete example and
write some headlines.

So, the first thing we're going to do, is
ask the two questions. What's their big dream and what do they need
to get there? Or what do they think is in their way that
they need to overcome? So for this example, let's talk about someone
who's trying to become a full time YouTuber. So, they're big dream is to be full time on
YouTube, wake up, make videos and just live life on their own schedule. It sounds like a pretty cool dream. Now what's getting in the way or what do they
need to do in order to achieve this dream? Well, they probably need more views. They need more subscribers. They need to accelerate that subscriber growth,
improve the quality of their videos and rank for some keywords. Now, of course, you're going to want to go
through this process for your own ideal customer. You're going to think about what's their big
dream and then come up with a list of things that they need to overcome or things they
need to do, in order to achieve that big dream or result that they're looking for.

So there are two very simple headline formulas
you can use to transform these two lists into an actual headline to test on a landing page. So the first one we have is, how to result
without hard parts. And the second one is how to result even if,
so the first example we have here is, how to grow your YouTube channel without getting
lots of views. So we're very clear here talking about something
that they're struggling with. They're not getting a lot of views, and we're
saying you can get the result that you want, grow your YouTube channel, even though you
have this big roadblock or problem, you're not getting a lot of views.

Now, another example on this list here is
how to get more views without having a lot of subscribers. Again, we're calling out what they want and
what they're struggling with. Now, the key reason that you want this list
is because you're going to try testing all of these different headlines and the one that
works the best, the landing page, that converts the best is going to be very clear and tell
you that, that is the big dream that matters most to people. And that is the desired result or roadblock
that they're struggling with the most. And then you can create the rest of your funnel,
knowing that you're talking about the right big dream, and you're talking about the right
problems, because as you can see with this list, there are a lot of different things
we could talk about.

We could talk about subscriber growth. We could talk about ranking videos. We could talk about low views, but until we
test it on the landing page, we don't know which one of these actually matter. And so for our test here, we would start with
how to grow your YouTube channel without getting lots of views. And then we'd do how to rank videos, even
if you have a small channel.

It's best to have very different problems
and roadblocks, when you're just getting started, you want big tests in terms of what you're
talking about. So after running some traffic, we would know
if ranking videos versus trying to get a lot of views is more important to people. And of course, for your lead magnet, it just
needs to be a PDF. There are a lot of different options as you
can see here, but we really just want to get started as quickly as possible. So, a quick PDF guide that answers that question
and shows them how to do that and be successful is all we need when we're just putting together
our minimum viable funnel. And with that, we'll have a couple of landing
pages to test. Of course, we will test two at a time. Here, I just have three examples how to grow
your YouTube channel, how to rank videos on search and then how to use YouTube ads to
accelerate your growth.

These are three very different solutions to
the same, big dream and same problem of not being able to grow a channel. And so we test two of these at the same time,
split traffic between the two of them and see which one converts the best. Now, ultimately with this example, if we find
the YouTube ads, one performs the best, then we know that we should make something about
YouTube ads versus ranking. And so that's really all we need to do with
our landing page. Now, once you have your landing page, whether
you're doing one landing page or two landing pages, definitely only test two at once. We don't want multivariant split testing. That's just a pain in the butt. We want to focus on our emails. Now emails might be a little hard, right? Because we're offering multiple different
things on our landing page.

And we're not quite sure which offer is ultimately
going to perform the best long-term, but we still want to create one email sequence. Really, the only thing that has to change
is the thank you page that people see after they opt in to your email list. And then these five emails can be pretty much
the exact same. Because all you're doing is testing the landing
page. We don't need to go make three or four different
email sequences until we know exactly what message works on our landing page. So, here's a simple sequence you can use for
whatever product or service that you're selling. The very first one is, here's your blueprint
linked to the offer and restate three to five bullet points of why it's so awesome and how
it can help them.

This is the only email in the sequence that
you might want to change, depending upon what opt in offer someone opted in for. The second email is going to relate to them
on a personal level, talking about a big challenge that they face. So talk about how hard it can be to achieve
the results or dream that you identified in the previous step. And then debunk some common myths. And this can be common objections people have
to buying your product or service. And in the PS section is where you're going
to introduce whatever your paid offer is. Now the next email is going to be a story. So, if you have a case study of someone who
was successful with your product or service, this is where you want to drop that in.

If you have your own hero story, this is where
you can drop it in. If you have neither of them, then this is
where you can make up a story. Now, when I say, make up a story, be very
clear at the beginning of your email, that this is a hypothetical story, right? We don't want to be lying to people on our
email list. We really want to be clear that this is a
hypothetical story. It's crazy how many emails I've read, where
I know that they're just making it up. So it's okay, if it's a hypothetical, just
say that it's a hypothetical. Now the next two are going to be all about
benefits, talking about how their life is going to change as a result of purchasing
the product or service.

The final email number five, can have a PS
letting them know that the offer is only going to be available for another day or two. Of course, if it is not actually limited in
terms of its availability, definitely don't do false scarcity. But if you have the ability in whatever sales
funnel software you have, to make the links expire or make the offer go away for the person.

That's a great way to get someone who's gone
through the five emails off there, but to actually take some action. And the action we need them to take, is to
purchase our product or service, which is what our sales letter is designed to do. So typically, the emails are designed to get
people to the sales message. And of course, as we talked about earlier,
your sales message can be text, which is what I recommend starting with. It can be a video sales letter, a webinar,
a launch sequence. And if you go with my suggestion of doing
a text-based sales letter, I highly recommend the book by Dan Kennedy called the “Ultimate
sales letter” That's just 13 bucks over on Amazon.

That is all the sales copywriting training
you need, when you're just starting. Don't need to purchase some elaborate or expensive
course. This $13 book will give you all the copywriting
chops you need to get started with your first sales letter. Learning how to write sales copy is something
that's going to take a lifetime to master. So definitely skip all of the fancy training
and just pick up this book. Now the final step of our process, step number
seven is upsells. So at this point, you've put together a landing
you've tested different messages on it. You've put together an email sequence and
slaved away writing a sales letter. And finally they've hit by, well, hopefully
they've hit by. If they haven't, well, let's go test, continue
testing that landing page until they do. But once they do hit by, this is a great opportunity
to increase your average transaction value, that will actually ultimately allow you to
run more traffic, make more money and be more helpful to your ideal customer.

So here's how it works hypothetically. Let's say you're selling a product that's
only $25 and you have 10 sales. So your average transaction value is 25 bucks. Okay, great. You're making some money, good job. But what we could do, is we could make some
other offers to see if we can increase the amount of money we make on average with each
new customer and provide them more value. So let's say we add two upsell offers one
at 50 and one at 200, and let's say one out of three people take the $50 offer. And one out of 10 takes the $200 offer. Well, when we do the math again, all of a
sudden our average transaction value, over 10 people, instead of just being 25 winds
up being 60. And that is with just a very low take rate
on your upsell offers. Now what's great is you probably heard this
in the past that your sales funnel is supposed to break even. And this is how you're able to pay perpetually
for traffic. Because all of a sudden, instead of only being
able to afford which, whatever type of traffic you're running, instead of only being able
to afford $25 per new customer, now you can afford $60 for each new customer, which means
you can afford to run a lot more traffic.

So that's really what the power of upsells
are for to help you pay for your paid traffic, and breakeven on everything we've been talking
about. Now, what can you do for an upsell offer,
right? You've gone through all of this work. So here are a couple ideas of an upsell offer
that aren't going to take you additional time putting together. Remember we want to minimum viable funnel,
get this thing up and running as quickly as possible. And the fastest upsell ideas are ones that
where you give access to your personal time. So there are three simple ways you can do
this. Number one, you can offer individual consulting
calls. You could offer a monthly mastermind, or you
could offer access to a private Facebook group.

All three of these can be used individually,
or they could be combined, where you could offer access to a private Facebook group and
you could offer a limited time package to a certain number of consulting calls directly
with you. Now what's great about these types of upsell
offers is, they don't require you to go build another product in order to figure out if
they work. If they work, then you want to go try and
build a product that does has the same value proposition, but you don't want to build another
course or build another information product and then put it in there and find that nobody
wants to take you up on the upsell offer. Of course, the downside is, if you're offering
consulting calls or a Facebook group, you're signing yourself up for quite a bit of time
in terms of actually delivering on those products or services.

So that does it for all seven steps of the
done for you sales funnel system. So, we've gone through the blueprint, we've
gone through each part of the sequence and the best way to start with your minimum viable
funnel. If you have any questions, drop them in the
comment section below and go ahead and hit that like button and subscribe for more in-depth
walkthroughs and tutorials, just like this one to help you be successful with your first
sales funnel. So hit that like button subscribe and as always
keep building the business you love..

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