How to Build a Lead Magnet Funnel Fast With GetResponse Automated Lead Magnet Funnel | Neal Schaffer

once you get this and you begin to create
lead magnets, well then how do we sort of automate this at scale? And that's where I really want to focus on,
which I think you all want to hear more about as well. So now that we understand the value of email,
the value of lead magnets, we have lots of ideas for lead magnets now right, how do we
go ahead and promote these? Lead magnets do not build your list unless
you can actually promote them, so there are many ways to promote lead magnets. This is an example – you're seeing a screenshot
inside GetResponse of these pop-up forms, and they have dozens of templates that you
can choose from, and these are just some examples in which you add the text, you'd customize
the look and feel, and boom – you now have a form that appears on your site that allows
people to immediately access your content and you get to grow your list.

So this is a very, very easy way of doing
this. In fact, GetResponse also has additional applications
– you're seeing a number of them here – the Exit Popup, the Shake Box that sort of shakes
like this. You've probably seen these other websites
and if you haven't implemented them, you're probably wondering how the heck do we implement
them? Well it's very, very easy to do by just using
the app, getting your hands on a template, and customize it. So some of the most popular ones here – the
Exit Popup, which senses when your cursor is about to leave and click on the tab, it
will immediately, ‘Hey leaving so fast? Why not save time, receive our updates’. So obviously this is where you want to show
your lead magnet. We have the fix bar at the very top – when
there's something you want to make sure that every visitor sees on every page, that's when
you want to use the fix bar.

Obviously, each one of these is gonna convert
differently, so you want to check your analytics to see which ones do better. And then we have the Scroll form, so as you
scroll down and you get to a certain point, you'll see this form pop up, and it's qualified
by the fact that you've already gotten deep into content, you probably have some interest,
so it's probably going to convert a little bit higher but it is not gonna be shown to
everybody who comes to your site unless they scroll down. Obviously, like any other email marketing
solution, Get Response integrates with a lot of
the leading pop-up forms and all these third parties.

If what you saw up until now is not enough
for you and you want to customize things in a certain way, so OptinMonster is one that
I use and they have a lot of different formats that you see here. Some are the same as what GetResponse has
on, like fullscreen welcome mats, countdown timers, content lockers are pretty unique
to OptinMonster. There's another one that I use if you're into
showing these various top bars and scrolling and what-have-you. This is a tool called GetSiteControl that
also integrates with Get Response that you should check out as well. So there's tons of lead magnet ideas and there's
tons of ways to get people to notice the fact that you have a lead magnet when they come to your
site. The technology’s there, right, but the technology
can also get a little bit complicated when you start using different companies’ products. And this is really what I want to talk about
here because maybe the technology is holding you back, but you're ready to run. Hopefully, when you get here, it's like – yes, how do I
do this? How do I automate this? What is this functionality
that you're gonna introduce me to Neal? So, let's get to that.

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