– Look, if you want to rank
on Google you need backlinks. We all know this, it's
hard, and that's why a lot of people pay for them, but you shouldn't pay for them. Paying for them is
against Google's policy, it's a great way to get your site banned, it's short term, it's one of
the silliest things you can do. So, if you don't pay for
them how can you get them? Hi everyone, I'm Neil Patel and today I'm going to share with you
how you can build backlinks without paying for them.
(upbeat music) Before we get started, make sure you subscribe to this channel, and if you're on YouTube
click the alert notification that way when I go live
you'll get notified. So question, how do you build backlinks? Well, I'm guessing most of
you don't build them at all, and I'm curious altogether,
because there is a really simple way to do this. It does require hard work,
I'm not going to tell you that you're just going to get these links in, wave a magic wand and do nothing, but if you're willing to do the work it's not hard to get these backlinks.
And here's how you do it. Step one, I want you to
head over to Backlinks, it's a free link building
tool that I created for you. Go to neilpatel.com/backlinks, in the search bar put
in your competitor URL, it'll show you all the people
that link to your competitors. Within there I want you to search for the pages that they have
that are the most popular. It'll show you that, you
can see all the links, all the links that people are pointing to other than their home page. And through the Backlink's
report you can also see that, you can see the backlink
count for the whole domain, a specific URL, and when
you find the right articles that a competition's going after, you want to look at the
backlink count for that URL. Now, if you're struggling
to find really good pages, another easy thing you can do is when you're already in
the Backlink's report, in the side bar click on top pages, it'll show you the top pages that your competitors are writing
on, look at the ones that are most similar
to you and you can also click the backlinks button there, it'll show you every single person that's linking to that article.
Second step, whatever that article is that your competitors wrote that's similar or related to your industry, I want you to write a better
version of that article. You know, if it's 1,000 words I want you to make it 5,000 words. Yes, I know that sounds crazy, requires a lot of work, but go in depth. And I'm not talking about
just shoving in key words and making it long for the sake of it. I'm talking about great amazing content. If I told you to write a
article on how to make pizzas, you would just write a article and you probably would discuss here's how you make dough,
you put it in the oven, here's a temperature, you put toppings, bada boom bada bing you're
done, you got pizza.
Well, when I'm saying
write amazing content, I want you to do things like talk about, if you're going to write
on how to make pizza, break down everything to, how
do you pick the vegetables. Organic versus ones with pesticides. Do you need to drain out the water from the vegetables when
you're cutting them up? What's the right length
to cut your cucumbers? All the way to, how the water quality changes the taste of your dough. Do you use bottled water? Do you use tap water? All those things matter
from, hey you put the dough, you make it first, you put it in the oven that is preheated to
a certain temperature, once it's cooked you break it out, you put marinara sauce that you handmade and this is how you do it step by step and even picked the tomatoes
from the local market.
And then how do you put your toppings? How do you cut it? What kind of fork and knife
do you use to cut a pizza? You use that circular roller thing? I don't know how to cook
because I'm not a cook, but you get the point. If that's how you make a pizza
I just want super in depth, and I would try to go even
more in depth than that. And when go that in
depth, you'll also find that hey, your article is so thorough that when someone reads
it they're going to get better instructions on
how to build that pizza. I would also include
GIFs, animated with images showing like the process
of making the dough and spreading it out and
tossing it in the air and then catching it and then my wife getting mad at me for making
a mess in the kitchen.
Again, I don't cook but I would be a fun experiment, why not try it out? So, you would do all these things, and making it super detailed is how you create better
content than other people. Whether it's images, videos that you also want to add to your articles. Whether it's having a custom designer go in there and create graphics
for you, all that adds up. You want your content to be better. This is the most important
part in this step. It's not using my
Backlinks tool, you can use anyone else's tool if you
want, mine's just free.
It's nothing else. This step, the second one,
is the most important. Now, the last step you need to take, you need to email out everyone
linking to your competition and break down why your article's better. But the real key is to do custom emails. So for example, if someone
links to my article on how to get content, or if someone links to a competitors article
on how to get ranked on Google faster, or how to get
new content index faster, you know, I may end up emailing them telling them hey look, that
content's talking about how you go and you submit your
article to search console, and I would break down and be like, hey I know you use to link to
us but that doesn't guarantee that your article gets indexed, Google still picks what you want.
Here's three other
things that I break down that helps people get a index. And these three things are really easy, they can do that in two minutes. This other thing takes seven minutes but combined they're going to
get a much better success ratio. And when you create that detailed email and then you're like
look, if you want them to, if you want to provide
more value to your users feel free to check out the article. If you enjoy it, I would
really appreciate it if you also linked to it. That kind of stuff is more effective, takes more time, but it works. That's how you build links
without paying for it.
Most of it is manual labor on your end, and that's why a lot of
people don't have links. It's because they don't
want to take the time to build all those links,
it's just so time consuming. With you, if you're willing to do that, you'll outpace your competition, rank higher, and gobble up their traffic. It's a better approach,
it's a long term approach, don't get caught in
shady gray hat tactics. If you need help with your link building check out my ad agency,
Neil Patel Digital.
If you have any questions, comments, leave it below and I'll answer it. And if you enjoyed the video like it, share it, tell other people about it. Thank you for watching..