On Page SEO – Learn the 12 Steps of Onpage SEO – Blog Tips Part 1

So you made it in on the inside, alright
that's great! My name's Michael Cain. I'm going to be showing you 12 steps
of on page SEO. As soon as I'm done with that I'm going to be
taking you through the authority blog platform that I use. Then after that I'm going to go ahead and
show you how I get thousands of backlinks to my blog post within just a matter of a few hours. But first in this video, part 1, I'm just going to be taking you through
12 steps of on page SEO. This won't take long. It's very easy to do. And these are the same 12 steps that I
take to ensure that my blog posts have the highest possible ranking factors when Google comes to take a look at it to
determine if it's relevant for the search. So sit tight and relax, you might wanna take some notes. Go ahead and enjoy the rest of this
video. Ok, so first things first before you start
writing your blog you got to have a topic, then you got to select your keyword for
that topic.

Now to do that, you can go over to the Google keyword tool and type in keyword tool. And it's the very top search result. Come on over to the Google keyword tool and enter in your keywords that you started writing down
when you were brain storming. So in my case I will write down What To Blog About and click on search. And it shows me a whole list of other
similar keywords that I could potentially use, right. Then I can sort over here by global monthly searches. Then I can go over here and select phrase
match to narrow it down a little bit because broad
match is too broad. You want to use exact match or phrase match. I'm going to use phrase match. I can see that the keyword What To Blog
About gets 2400 monthly searches. That's a pretty decent keyword. Then I can go down here and see what
other keywords that I could potentially use if I wanted to. Uh… that is related to the subject that I want to write about. But, I already went through most of these and
I already figured out that What To Blog About is the keyword that I want to use, because I know that I can target it pretty well and be able to come up on the first page.

Because 2400 I know is not going to be that competitive. And with the authority blog platform
that I'm using and with the backlink strategy that I use, I know for sure that I can come up on the first page of Google. So that's my keyword. Going back over to the blog post here, you wanna make sure that your keyword is
up here in the title. You can have words before and you can
have words after. But you just gotta make sure that the keyword is in the title. Whatever you put in this title is also
going to be in the permalink. The permalink is your website address,
the actual ending part of it. So you got the domain name, and then you got the username, forward slash blog, forward slash the keyword. It's good to have the keyword inside the
website address because Google takes note of that and is able to rank a little bit better your
blog post when it sees that the keyword is inside the web address.

Next thing you do after that is you come
over here to the SEO keyword tool and you type in your keyword here. Now on to the body of the blog-post. We start out with a
head tag at the very top, and my keyword is also included in this
head tag. it's called a Heading 1 tag or in other words H1 Okay so you just select whatever you want to say up at
the top and then highlight it. Select heading 1. And as you can see my keyword What To
Blog About is part of the entire phrase within my heading 1. You want to do the same thing towards
the middle of your blog post with a heading 2. So I've got another phrase here that I wrote with my keyword inside of it and I highlighted the entire phrase and selected heading 2. Then on downward a little more towards the ending of my blog post I have one more heading and that is a
heading 3.

And as you can see my keyword is also inside of this heading. So you highlight the entire phrase and select heading 3. Now the reason why you want these
heading tags inside of your body is because Google pays special attention to
H1, H2, and H3 tags. If your keyword is in an h1, h2, or h3 tag, Google says, this is relevant. Let's talk just a little bit about relevant and what that word actually means. The free dictionary dot com states that
the word relevant means having direct bearing on the matter in hand; pertinent. It also says, having practical value or
applicability. In relation to Google, relevance just
simply means giving the end user exactly what he's looking for. So when you're writing your blog posts
you gotta make sure that you're giving good, pertinent, relevant information that the end user
is going to be satisfied with. The more relevant you make your blog
post, the more Google is going to like your blog posts
and rank them very well in the search results.

Okay, an other thing that I do when I write a blog post is I insert an image towards the top and I usually always put it towards the
right hand side of the paragraph. That's just my preference, I mean you could put
it towards the left side. So basically what I do when I insert an
image is after I insert it I click on edit image to see what it has as the alternative text.

Another way of saying alternative text is,
Alt Tag. Google recognizes alt tags inside of images. So you want to make sure that you put your
keyword inside of the Alt Tag. I have mine here. I also included in the title of the image. Then I click update. Another thing that I do inside of my
body post is I make sure that my keyword is Bolded, also make sure that it is Italicized, and I also make sure that it is underlined. The way to do that is you highlight your keyword, click on B. That Bolds it. Then you go and find the keyword again
in your post, highlight it, click on I, that italicizes it. Then you go further down until you find your keyword again. Mine is here towards the bottom. I highlight it and click on U. That will underline it. Now the reason why you want to do these
things is because Google looks at keywords that are bolded,
italicized, and underlined. When you bold, italicize, and underline your keyword
inside of your blog post what you're actually doing is suggesting that your
blog post is relevant to these keywords that you are bolding, italicizing, and underlining.

Therefore Google says, your blog post
must be relevant to these keywords that you are trying to highlight on your blog
post. After I'm finishing bolding, italicizing,
and underlining my keywords, I head over to the SEO keyword tool over here on the
right. And I go down each one and make sure that each one has a green
check mark. If it doesn't have a green check mark then I read what it tells me to do
and I go back into my body of my blog post and I do what it
says. In this case I already finished writing
this blog post. So as you can see I've got most of them with green check marks. But I'm just gonna go through them real quick
so I can show you what they suggest that I do inside of the body of my blog post.

And this is the SEO
keyword tool. This plugin for WordPress actually costs about
$99 dollars I believe and I can give you the link below so you can go check it out. But it actually comes already
integrated with the authority blogging platform that I use, so you wouldn't have to worry about
purchasing it if you are going to be using the same authority blogging platform that I'm using here. So the top-one it says, you have entered
enough words.

So basically this SEO keyword tool is going to tell you whether you
need to continue writing or if what you have already written is enough
words. Basically you want to make sure that your
blog post has between 500-700 words. That's about average. So if you can keep it in that range or above that, that's great. The next one down it tells me that I
have the keyword in the first sentence. of my blog post. That's another relevancy that Google
looks at, is the keyword inside of the very first
sentence in the very first paragraph of your blog post.

Third one down, you have the keyword in the last
sentence. So as you're writing your blog post, you just
want to make sure that when you get to the last paragraph that you naturally insert the keyword into the very last
sentence. Next one down it says, you have an
internal link to your other pages. So let's go into my blog post here and see where
I included the link to my other pages. Ah… right here! Inside of this video transcript, I read through it and saw that I mentioned the word beer. And I have another blog post that I wrote about a month ago regarding the beer
Carta Blanca. So I highlighted this word and I went up here to the uh… insert edit link. And what I did was I selected this blog post that I wrote before and then I clicked on update. And what that did was, it inserted the hyperlink into this keyword so that if somebody clicks on this, it will take them to
my blog post that I wrote about Carta Blanca Beer. Now the next one down is, Please add rel="nofollow" to your
external links.

Now basically what this is about is if you have links to other peoples
websites not including your own, then you want to make sure you put in the
rel=nofollow tag. And what this is telling Google, is not to follow those links. This is regarding page rank. Now this authority blogging platform
that I'm using has a very high page rank which is one of the key reason why I'm able to rank on the first page of Google with the keywords that I'm optimizing for. So when you're putting rel=nofollow into
external links that are going outside of your website to other
people's websites, this rel=nofollow tag says to Google,
do not give any page rank juice to these external links. It's keeping all of the page rank that the authority of your blog has right here on
your own blog posts. In other words, it's saying do not allow any of my pagerank to be shared with these external sites. The next one down, it says your images have alt tags set to your
keyword. The next one is the h1. Then after that the h2 and after that is the h3.

So these are the heading tags and
they're all set to green. Now the next one down is, you have your keyword
bolded. The next one is, you have your keyword
italicized. And the next one is, your keyword underlined. So these are the 3 final steps that you take for on page SEO. Once you have done all the suggestions here, you click update or if you're writing a new blog post you're
actually going to click save draft. And then it's gonna show you your score and your keyword density. Now for score, you want to make sure that
you keep it above 70%. The higher you get it the better. And the keyword density, you wanna keep it above 1% but no higher than 2%. And just make sure that as many of these
green check marks our here as possible.

If you've got a red x, that's telling you, you need to go back and double-check and make sure that you follow the suggestion there. Down here it's telling me that I don't
have my keyword underlined. If I scroll down, I can see right here that I do have my keyword
underlined. So basically that's just a little glitch
inside of this SEO keyword tool. It's not recognizing the style format of
this underline. So after I'm fully satisfied with my score
and my keyword density, and I've done all the green check marks
as much as I could, I scroll down and make sure that my
blog post is in the correct category. In this case I put it in the category blogging. And if the categories are not here yet, then you would just click this link to
add the new category and then you would type it in and click add. So once it's in the correct category, I scroll down.

I add all possible relevant keyword terms and phrases into the tags area. And I just type in one at a time and I click add. And you know in this case I got like, I don't know, it looks like 15 to 20 tags. You can go ahead and use the Google
keyword tool that I showed you earlier to come up with your tags. Just type in your keyword and it will give you a list of other
alternative keywords. Just scroll through those keywords and just pick out the most relevant
ones and include those as your tags. After I'm done with all the on page SEO
of my blog post, I make sure everything looks good, and I click on update. Or if it's a brand new blog post I'm gonna click on

And once it is published, I immediately go to a website called ping farm dot com. Now I'm on pingfarm.com but I need to
paste in the URL of my blog post. So I go back over to where I wrote my blog
post. I can hover over the button that says view post. I can right click that button and select
copy link location. I go back over to ping farm, then I can paste that in. Then I can scroll down just a little bit, and here's all the ping services that's included inside ping farm. There's several. And I go ahead and checkmark these
last two, and I click on mass ping. What this is going to do is notify all of the major search
engines like Google that there's been a brand new blog post
posted and so what will happen is all these
search engines are gonna send their spiders out to this blog post and then
index it. And by using this ping service, I've had my blog posts literally indexed with in five minutes after writing the blog post.

So that's all for now on this part 1
of the blogging tips and tricks. On the next video in part 2, I'm gonna take you through the authority blogging platform that I use. But in the meantime, if you'd like to
check out the SEO keyword tool that I was showing you earlier for your own WordPress self hosted blog, go ahead and click here now..

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