– So I have a business idea. I'm starting a new marketing company. I'm starting a brand new blog. It has zero traffic right now. – What's the name of it? – [Adam] Viewership.com. – [Neil] Okay, what's your goal? – My goal is to get to 100,000
unique visitors in a year. What do you do? – Per month, or?
– Per month.
(both laugh) – Paid ads or no paid ads? – No paid ads, and not
using my YouTube traffic. I want Google organic … – Well, what's the goal
of the business first? See, a lot of people have a goal of, I wanna get a 100,000 visitors a month. Is your market big enough? You're not consumer, it's obvious. – Great question. – You already know this. Your goal is to educate people on how to get more YouTube traffic, right? – [Adam] Correct. – YouTube is one of
the most popular sites. There's a site called Social Blade. You've heard of it. They get millions of visitors a month. Now the question is, are you okay with giving away your secret sauce? – Right, yeah, yes I am, actually because I'm not doing
info products for this, I'm doing agency model, so … – Okay, and you actually
got the first part right.
See, most people, they're like, "I don't wanna give away my secret sauce and teach people all my tricks 'cause then they won't pay me." They got it all wrong. The guys who can afford to pay you have enough money where
they don't give a shit to do it on their own. They'd rather just pay
you and get the work done. Right, they're like, "Why
can't I pay an agency or someone to do all my marketing for me?" and, "Oh, I read all your
tactics on Adam's website, Viewership, and because I like it, I trust him enough, so I'd
rather just give him the money versus some random person." – Totally.
– So the first step that you need to do is go out there and work with influencers. Now here's what I mean by that. I'm not talking about,
go find people like me or whatever it may be, I'm on YouTube, or any of that, I have a blog. I'm talking about, go find
people who aren't on YouTube who have a big audience. And funny enough, it's
actually a huge market. So if you look at how many
popular blogs are out there, right, if you look at
Wordpress, there's so many, but there's not that many
people doing video content, and I would start discussing with people who have really high ranked blog posts in industries that you're
interested in helping out, such as fitness. For example, there's a
guy I know named Jeremy. He owns a company called Legion Athletics. They also own a site
called Muscle for Life. It's a blog on fitness, gets over a million
unique visitors a month.
This is a multimillion dollar company. It's an eight figure plus business. So with them, they already
get a ton of Google traffic. You already know YouTube
and fitness is huge. They already make over 10 million a year. Why not hit people like
that up and be like, "You know what, I wanna
create videos for you guys, or you guys go create
videos, but I wanna show you how you can get more traffic on video than you can through text, or
why not combine both of them?" You're already crushing
it from content marketing. Why not do videos as well?
– Right. – And the reason I'm saying
go after influencers, because these people will A,
help you get more customers.
See, your big thing right now is you said, "I wanna get to 100,000 visitors a month." Why do you want 100,000 visitors? – Totally arbitrary goal. – Okay, but what's a real reason? – No, I mean, the real reason
is just to have traffic and to build business.
– Exactly. But why do you need
traffic to get a business when you can already hit up
people who have the business, are making money, have
the traffic, and are like, "We're at 10 plus million a year." There's so many of these businesses. We don't know how to grow more. And coming to them with another channel that can help them expand, they're like, "Oh, this is a piece of cake." It's an easy way to generate business. – That's what I'm doing right
now, by the way, with you.
– That's correct. And you should keep doing more of that. Now, going back to your first question of how do you get to
100,000 visitors a month. Here's what I would do. The foundation, first, I would go and write amazing articles in your space about YouTube marketing. There's already other people who have articles on YouTube marketing, but I would do more in-depth guides, and then go reach out
to every other person who's linked to those
articles on YouTube marketing, 'cause you can go to Buzzsumo, type in YouTube marketing, YouTube SEO. You then go take the most popular ones, 'cause they base it off the social shares. You then go to Atrust, put
in the url of those sites. You'll start seeing all
the people linked to them, hit them up, and beg them for a link. If you're content's more
thorough, they'll do it. You'll just be like, "Hey, I'm Adam. Check out my site called Viewership. I got amazing content,
I cover x, y, and z, and a, b, and c that they don't." It really is that simple,
and everyone's like, "No, no, that doesn't work." It's a grind, but it works.
If you send out 100 of those emails, you'll get five links. And everyone's like, "Oh,
that's too much work." But if you do it, 'cause
no one else is willing to, you'll get links. You get the links, you'll start ranking higher on search engines. – I'd be curious about your
outreach process, right, the internet is a vast place and clearly, I don't necessarily want
to personally go out and email every single
person, but I would, if that's the right way to do it. – No, it really is. – It's a systematic– do you
have a systematic process, or you're just going up, hitting up literally every single person yourself and just doing that, is
that the way to do it? – Yeah, so my systematic process is, I do the outreach for link
building, which I showed you.
I do the outreach for social
shares using Buzzsumo. And the third one is I link
out to people naturally. Not because I'm like, oh
they're my competition. I don't give a shit if
they're my competition. If they have amazing
content, I'll promote them. And then I hit up them even
if they're my competition and be like, "Hey, you
have amazing content. I loved it so much, I
even linked out to you. Feel free and share my
article if you like it." And a lot of your competitors
will share your content, even if you're unknown. It works so well. So once I do those three strategies, and you test these templates,
then I just go to Upwork, and I find someone in India
or in places like this, where they're smart and
the labor's much more cost-effective, and I have
them do my outreach for me.
And I just scale it up and
I'll hire a few people. I'll create an email address using Gmail at my neilpatel.com, and I
have them create an Excel sheet of everyone they wanna hit up, and I have them set up the emails as draft in gmail, right, 'cause I'm
using gmail for my email, even though it's @neilpatel,
'cause I'm using the gmail company, or whatever it's called. And then what ends up happening is once I approve them all, they
can go and click the send. – Genius. – And that's how you scale
it, you do it in mass quantity and boom, you'll notice if you do this, in the first three months, you'll start noticing some traction.
In your Google search console,
you'll get impressions but not that much traffic. First six months, you'll get some. The 10 to 12 month mark,
that's when your traffic really picks up and you
have a good shot at hitting 100,000, but you have to
have mainstream key words, so use Google keyword
planner, and make sure the traffic per key word is higher. You can use Uber Suggest. And then if the volume is high, you'll do well, but if
the volume isn't high, like if you're not going after key words that get more than 30, 40
thousand searches a month, it's gonna be hard to get
the 100,000 visitors a month. 'Cause you're only getting
a fraction of that, right? You're not even getting the full amount. – So to sum it up, create awesome content that's better than everything
else that's out there, and then push it out there
and get links naturally. – Links and social shares. And it's just a grind, and then use Upwork to outsource most of the work. – All right. It's amazing. – Yeah it works, just most
people are too lazy to do it.