Turn Your Idea Into a Real Business – 10 Steps from 0 to 100s of Sales Opportunities

– [Neil] Hey everyone, it's Neil Patel. Thank you for joining the summit. I'm really excited for it. And I want to teach you a lot on how to grow your small business. Today I'm going to be talking
about how to turn your idea into a real business. 10 steps from zero to hundreds
of sales opportunities with a solid digital strategy. And what I'm going to be
breaking down to you today is going to be based on all the
stuff that I know that works that worked not just for me, but that's also work for our clients, and we have literally hundreds of clients in all different kinds of industries, whether it's D2C, B2B, whether it's B2C, it could be a realtor, accountant, it could be a mom and pop business, selling food or restaurants, or it could even be an enterprise company or a fortune 1000 company. Either way the strategies that we've used, we know they work.

Lot of them are in this presentation, it works for businesses of all sizes. And of course, if you're
going through the journey and you just want my team
to do everything for you you can visit npdigital, N as in Nancy, P as in
Paul digital dot com, fill your information
and we'll get in touch. So let's dive right in and break down how we can turn your idea
into a real business. (upbeat music) Now, before we get started make sure you subscribe to this channel. And if you're on YouTube, make sure you click
the alert notification. That way when I go live or
release other videos like this, you'll get notified. So step one, turning an idea
and to a product, right? We have this company called Crazy Egg and we grew it to a
hundred thousand users. So when you look at Crazy Egg, if you're not familiar with it, Crazy Egg is a heat map software. It shows you how people engage and interact with your website. And it has a lot more
features than a heat map now, like you can track mouse
recording and mouse movements and all that kind of good stuff to show you where people are
getting stuck on your website, what you need to do to change it, what you need to do to fix it so that way you can maximize
your conversion rate, improve your usability.

But here's the thing. When we first launched Crazy Egg and we released it out into
market, it was new-ish. Most people didn't know
about the technology, didn't think about anything like that. And when we were going
out there into the market, we were just like, how do we get users? How do we tell people, hey, this is a heat map technology company because not too many people were searching for stuff like that. And not too many people were searching for usability
or anything like that. And they're just like, huh? We don't know. They don't know that
they need the solution. They don't know that they can go and use something like
Crazy Egg to improve this. So how do you appeal to customers that don't necessarily
know that they need you? Well, what we ended up doing because we were creating
a new type of product is first off before we launched,
we created a prototype. And when we created a prototype, we went out there and we
got out to a lot of users, got their feedback, figured out what they
thought about the product, what they thought was useful, what they didn't like, fix all the bugs, but more importantly, we tried to figure out the right messaging by talking to those people.

And we learned that even though we were
appealing to marketers and trying to focus on usability and conversion rate optimization, a lot of them considered
it design oriented. And what I mean, design oriented I'm talking about web
design and they're like, oh, this would be great for my web design. Oh, this would be great
for the web design company that works with us and they can use it to
help improve the design. And that made perfect sense because it's not the marketer who is typically modifying design. In many cases, it's the designer.

So how do we get out to all those people and reach out to them and convince them that they
should check out our product? Well, the first thing we
did is we figured out, all right, where are all
the designers hanging out? Now, back then they
hung out at communities like CSS Gallery sites. There are sites like CSS Vault that showcase beautiful new web designs and people would go
there and check them out. So what we did is we started advertising on all these CSS Galleries where people showcase
beautiful web design work and usable web design work, because that's where our
target audience was going.

That's where business owners
went to get inspiration for usable, pretty, amazing designs. That's where web designers
went to also get inspiration and showcase their work. Nowadays, there are sites like Dribbble, D-R-I-B-B-B-L-E dot com,
back then there weren't. And when we were looking
at the sites to advertise on these galleries we were barely making
any money off of AdSense because it was mainly visual. So there wasn't much text on a page.

So we would just pay them
a few hundred dollars for banner ads, and I kid you not, it was
just driving tons of traffic. Thousands and thousands of visitors. And that thousands and
thousands of visitors led us to over 10,000 beta signup users before we even launched. And all we had was a homepage
that just had a screenshot of what our product looked like, and people just fill in their information to get notified when we launched. We also decided to get a lot of press but we didn't have money
to pay a PR agency.

So how do we go out there and
get bloggers to talk about us? Well, what we did is we
created a little list of all the popular blogs that we wanted to target that we also felt could
use our product, Crazy Egg, and make their blog better by using it. So we offered them a free account and we showcase them how their visitors
interacted with their blog and what they can do to
make their blog better. We use this strategy
with TechCrunch, Mashable and a lot of other popular tech sites. And what they did is they
did a blog post on us and they showcased their
own Crazy Egg heatmap within that blog post.

And that spread like a wildfire, people were loving it, great comments, and that also caused people
to sign up for Crazy Egg on a quote unquote beta invite basis. The next thing I want to cover is turning an idea into a business, right? So I did once something
called 100K challenge on my old blog QuickSprout. And what this a hundred K challenge was is where I said, hey, anyone can achieve a business that gets from zero to a
hundred thousand dollars a month in revenue within 12 months. And I could do this without using my name.

So I ended up creating a
blog post, telling everyone, hey, I want to create a hundred thousand dollar a month business within 12 months, I don't care to use my name and we're going to end up doing this and I'm going to even let
you pick the business. So when we ended up going
through that process, when we ended up going
through that process we were just like, all right, blog audience, you're all my readers.

I was like, what kind of business
do you want me to create? And they picked one. And the business they created or wanted me to create was a
nutrition website or a blog. And I was like, sounds good. I'll figure out how to make money with a nutritional website or a blog. So I found someone, Mike, my buddy he would be the face of it. I taught him how to do a lot of the work. And we went out, he wrote a lot of articles,
did tons of content marketing, taught him how to write blog posts. He built relationships with
other players in the space, guests posted, got them to promote it, got them to promote our
articles on social media, got them to promote our
articles on their own blogs and linking out. And over time we built up a lot of traffic and eventually we ended up monetizing through selling supplements.

We ended up getting a
lot of email subscribers as you can see on the left
side, that was building up fast, but where we actually
made a lot of the money was taking the supplements, selling them on the site,
selling them on Amazon, and that drove a lot of sales. And what we did was we
took the email lists and started pushing them towards Amazon.

And when we pushed them on Amazon it started causing our
Amazon rankings to increase for fish oil supplements, and started getting our
revenue higher and higher. Now, keep in mind this didn't make us a
ton in profit, right? When we're trying to create a business that's doing a hundred
thousand dollars a month, I'm not necessarily talking about profit. That's a whole other challenge which is much more difficult. I was just talking about revenue, profitable business, nonetheless.

But going through this whole
process, it worked really well because we're able to take our email list and use it as leverage for
other platforms like Amazon which is something that
you can do as well. And another strategy that we use that helped us drive a lot of
sales is on nutrition secrets, and this is a picture of
Mike on the left side, we had a quiz. And that quiz had a journey
that people would go through and they can end up
putting in information on, hey, I want to be a lead, I want to learn everything. And then from there we
can sell them on a product and then we can sell them on upsells. But we also had a quiz
where you would say, hey, I'm a man or I'm a woman, and here's my weight, here's what I'm looking to improve. And then from there we would tell them what
products are right for them. And that drove quite a
bit of sales as well.

And you should consider that strategy. You can use tools like lead quizzes to do that for your website. And it's an easy way to drive people to a lead or even a sale if you're selling a physical product. You can also check out
neilpatel.com/quiz, go through that. and you can use that as
a template and an example for figuring out how you
can structure your own quiz to get leads and sales from it. Number three, lead capture. So if you go to neilpatel.com,
you'll notice everywhere, I have tons of opt-ins
and call to actions. Some of these, you won't see any more. There's some of my older ones some of them you still see today.

And I keep rotating up
and trying different ones. The one on the top left this one was by Elena Skincare, by Elena. She has an e-commerce site and she used a lot of this
stuff to grow her traffic. The one on the right
lead capture for a URL, still use that today. Then there's banner ads
of me holding up a sign or even ones on getting loved by Google. And you can take these banner ads and drive them to landing
pages or product pages. Doesn't matter if you're doing lead gen, and it doesn't matter if you're doing, selling physical products because you can also drive
them to a landing page that sells a physical product.

I also use webinars. This has worked well over the years and I would do webinars that started every 15
minutes like clockwork. So whether it started at
11 o'clock, 11:30, 11:45, 12:00, 12:15, 12:30, 12:45, 1:00. You get the point. I never started a webinar at 12:10. It was always even
numbers like 12:00, 12:15. And there's a countdown clock based on when the next
webinar was going to start. I use EverWebinar for this. And what EverWebinar is is it's a webinar software that will take your webinar, you would do one live and
then it would record it, and then it would make it where you can just continually
have evergreen webinar that just keeps going and going and going and you can generate sales.

Now, live webinar converts
better than evergreen webinars from what I tested, but it's
still better than nothing. And the cool thing about
the evergreen webinar is you can consistently get sales without doing as much work. But when you combine both
of them, it works out great and you should check out doing a webinar and you can check out tools
like EverWebinar for that. I also did journeys. I found that journeys convert better than giving away like
a free ebook or a PDF. Excuse the language here,
but from "aha" to "oh shit" I'm sharing everything on my journey to a hundred thousand monthly visitors. I'm learning a lot and so will you. I placed this at the top of my blog and this worked really well, generated tons of emails. The issue with this though was eventually my traffic kept growing.

I got to a million, now I'm getting 7 million,
I think visitors a month, sometimes more, sometimes less. Sometimes I get up all the
way up to 9 million a month. It's really hard to do a journey on, hey, I'm sharing everything on my journey to 10 million monthly visitors. Like it's not relatable. And I know with yours you're not probably doing
something on traffic. It could be weight loss, it could be anything, mental health, it can be B2B, B2C type of stuff. But it needs to be relatable. If you can't make it relatable,
it won't prefer as well. And I stole this concept from Groove HQ. And when I say stole this,
they know I use that. I talked to them, I'm friendly with them, and they didn't mind. Their journey was from "aha" to "oh shit" I'm sharing everything on my journey to a hundred thousand
dollars a month in revenue. And people loved it, they followed it. And I took that concept and
I turned it into visitors. Another one that worked
really well as an exit tent, I did this on QuickSprout back in the day, the step-by-step guide to
monster traffic generation.

They click yes. They can get a guide on
generating more traffic. They click no, no I have enough traffic. And then from there I would
send them a guide on, hey, or I would have a screen that says congrats on having massive traffic. Now let's focus on doubling
your conversion rate, put in your name and email. Another one I did was
an animated exit popup. So when you say exit neilpatel.com, I would say learn the simple tactic I use to rank number one for online marketing.

And that background image
was actually a Google ranking and I would scroll and
it was animated GIF, and I would scroll and show
you my rankings for that term. And I'll show you how I rank
number one on QuickSprout for the word online marketing which was one of my websites back then. Hack number four, or technically step number
four, Facebook hacks. So with Facebook, everyone
has their profiles. They link out in their
bio and stuff like that. You're finding that
your reach is dying down and it wasn't as good as it used to be. What should you do? Should you give up on Facebook? Of course not. You got to do something. There's still ways to do
well on Facebook, right? Well, there is. Basic stuff. You put your links out to
your other social profiles like I did right here. You see my LinkedIn, my YouTube,
my Instagram, my Twitter. That all helps, but there
must be more, right? And there is.

So what I realized with Facebook reach and we've done a ton of tests, you need to focus on engagement first. And what I mean engagement, I'm not talking about likes. Getting more likes doesn't actually help you
get that many more likes. Getting more comments helps
you get way more likes. And the reason being is it's much more work to leave a comment than it is to click the
like button or share button, and Facebook knows that. So really focus on what can you post that's thought provoking that will cause people to
want to leave a comment? You should also consider
mixing up your post formats. So I used to just post an image and the link to one of my articles. And what I found by that is Facebook doesn't like you
linking out to websites outside of Facebook.

They want you to keep people on Facebook. So then I started posting
videos and images and stuff that would keep people on Facebook, and they did really, really well. And when you're doing this I want you to use
attractive images and videos that really stand out so people will want to click on them. You also want to see when
the best time to post. Facebook offers a lot of analytics. And don't just post whenever you want, post when your audience is online. You also want to connect
with them emotionally. How can you convey emotion
or really pull it out so then that way people are like, huh, what can I end up pulling out so then that way I can get people to really leave that comment? Not just share the article and like it, but really leave a detailed comment and then even respond to
other people leaving comments, because that's what Facebook loves because it keeps them on their platform.

I also want you to
repurpose evergreen content. Look, social media is exhausting. There's so much time you can spend on it and i know it can be
really draining on you. So what I want you to do is
repurpose your existing content. Heck, repurpose content that you've posted on other social sites and post it on Facebook. You can even take content
that you put on your website and repurpose the whole thing on Facebook. Remember Facebook does not
penalize for duplicate content that is all around the web and Google doesn't penalize
for duplicate content either. If you can, I also want you to try to
get verified on Facebook. I think they may require
like a passport image or a driver's license image,
but try to get verified. It's good. It provides credibility. I want you to also ask your followers to turn on notifications, so that way they know when you're posting.

When you get these notifications turned on you get much, much, much more engagement. And I want you to optimize your link posts and you're linking out to your website. What can you convey so people really want
to click on that link and go to your website? And also try a user
generated content campaign. This is a great way to have
your followers, your community to really help encourage
the virality of your page and get other members
and followers as well. We've talked about formats, content types. I want to list out some of them here. You can use a wide variety,
whether it's videos, images user generated content, blog
posts, podcasts, quotes. Quotes used to do a lot better
years ago than they do now but you can still rotate them up like quotes from Elon Musk
will still probably do well, or memes, inspirational
images, quizzes, questions, you can do GIFs, vines, trending topics, like remember when
everyone was talking about the GameStop stock few weeks ago and how everyone on Reddit was pumping up the stock market or how Elon Musk talked
about Bitcoin and Dodge Coin and that caused the
pricing to go up as well.

But these are all
different types of formats that you can be using. And the reason I say test them out is what works today may not work tomorrow. What works for others
may not work for you. And you got to continue
to try rotating things up and trying different things out to figure out what is the right fit. You may also be wondering, hey, should I boost my
Facebook organic reach with some organic stuff or
even maybe some paid ads? You can try paid ads.

I found that it's better than nothing, but there's also some manual
steps that you can take to really boost your organic reach. And the first thing you can do is who are the people that you know that have similar businesses
that may like your content? Build a network with them. Talk with them. Ask them to share your content and do the same for you
or for them more so. And when you do that what you'll find is your content will much
more likely do better and their content will do better, and it creates a win-win situation. There's also a lot of groups on Facebook where you can get potential clients. And with these Facebook groups, what you'll find is if
you just go in there and promote your own
stuff, you won't do well. But if you go in there provide tons of value
for weeks on weeks end and then talk about some
of your own articles or your own business, people will have no issues with it and it will drive traffic.

So give before you ask. I follow the rule of give
nine times maybe ask once. The reason I say maybe ask once is sometimes I want to give
19 times and only ask once. But a general rule of thumb is if you're giving 90 plus
percent of the time, you're going to be in good shape. Look at your Facebook
friends list as well. Is any of your friends business owners or have a lot of followers, or do you think they would not mind hopefully helping you out and
promoting some of your stuff? If you hit up a lot of
your friends and ask, most of them will ignore but some will actually do it
and have no issues at all. And it's okay if someone says no. Don't have any hard feelings, it's normal. Also look at your page post engagement. And when you're doing this you can do a campaign targeted to really boost your visibility.

You can target specific
audiences, specific people. And this is what I mean by
doing some paid stuff as well. Look, what Facebook wants overall is to improve the user experience and keep people on Facebook
as long as possible. The longer they keep on
Facebook, the more they win. And that's how they measure success because the more they
keep them on Facebook the more likely they are to
get someone to click an ad.

If they want someone to leave Facebook they want them to leave
by clicking on an ad so they're making money. And if you can create amazing content that keeps people on
Facebook more you'll do well. I also want you to start
posting based off your audience. As I mentioned, there's analytics. Remember how we were
talking about post time? This example of engagement based on time, based on the day of the week, it'll tell you what you should
be doing, what you shouldn't, Facebook has their own analytics and you can also leverage tools
like we use Sprout social. There's also Buffer, Hootsuite, and you can use all these
tools to figure out, hey, when should you post
to maximize your engagement? How can you pose to relate
to your ideal customer? What are their pains? What do they want? What are the content that appeals to them that'll maximize your conversion rate? And when you're doing this, just remember you really
need a clear call to action such as click here, go
here, call us, contact us.

Because if you're not that clear, you're not going to get
as much traffic and sales. If you can, this one's going
to be a little bit tougher. There's a lot of popular
pages on Facebook, here are ones that are super popular. If you ever get featured on
these, you'll do really well. But there's a lot of
pages within your niche that aren't as popular, but
that are popular for your niche.

And maybe they only had
let's say 10,000 followers or 50,000 followers. That's still enough. If you get out there and
get on one of these pages, it can create other pages that can talk, promote you and push you, and it all adds up. And if your product that you're selling or service that you're selling is worth a lot of money and is expensive, hey, if someone even only
has a thousand followers but they're full of buyers, that's more valuable than someone
having a million followers with no one who really cares
about your product or service. Now let's dive into some YouTube hacks. Here's the thing that most people don't
tell you about YouTube. YouTube is the opposite of
Google's traditional algorithm, even though Google owns YouTube,
it really is the opposite. What I mean by that is SEO on Google is slow and steady wins the race. SEO on YouTube is quick wins the race. So it's time-to-view. So how many people will watch
and engage with your video in the first hour it goes
out, first few hours, and first day? The better you can get
those engagement metrics the more viral you're going to have and the more people will see your content.

So when your video goes out do email blast, push notification
blast, talk about it, ask your friends to leave a comment. All this kind of stuff is really going to help
with your engagement. And that really is the key to YouTube that most people don't talk about. There's a lot of different content types that you can use on YouTube. And it depends on the business type. You can do like the soap opera versions, like my niece and nephew, they love watching videos
of adults doing kids stuff. I don't get it, but hey, some of these videos have
like a hundred million views. I literally don't
understand the appeal of it, but hey, they like it. Even my daughter when she goes on YouTube, she's really young. She doesn't like the cartoon stuff. She likes a real people stuff. On the flip side, in
B2B educational stuff, evergreen content does really well. Or you can do like challenges
or social experiments like sometimes like what Logan
Paul does or Jay Paul does where they'll maybe
challenge another boxer or something like that.

Webinars on YouTube and
going live on YouTube works really well. I've driven a lot of conversions from it. And going live like Tai Lopez does and just selling on YouTube, that can do wonders for you as well. But these are all ways to do
extremely well from YouTube. And just make sure you add
links whenever you post content. And when I say add links, I'm talking about to all the content that you have all around the web, from, hey, what is the
stuff that you're selling, to your website link, to
downloadable versions, all that kind of stuff will help. Like transcripts, just following all that will really help with love from YouTube and driving traffic to your website. I did an interesting survey
with my Uber-Suez audience. If you don't know
Uber-Suez is my SEO tool. Go to neilpatel.com/ubersuggest
check it out. And I said how'd you hear about us. Number two way was actually YouTube. That's how powerful it is. And I also want you to
get your videos featured on popular channels. There's a lot of channels out there that you can do co-brands
and stuff like that with that can really help boost
your numbers as well.

So number six, sales process. Look, the sales process
starts all with LinkedIn. You can build huge businesses from this. My sales team has grown
their business from this. You want to reach out and
connect to people on LinkedIn, over time, you'll get a lot of leads. And then you're going
to do discovery calls and find out, hey, is
this a right fit for me? Is this not a right fit for them? And you'll figure out if it is a good fit. And then from there, if it
is you do a strategic plan and then you go into a pitch in you have your decision meeting follow-up and you go from there and
try to close the deal.

What you'll find out on LinkedIn, I'm going to give you one hack that'll really change everything
from your LinkedIn process. Just go and hit people up
that'll be your ideal customers and ask them for feedback. Like I would say, hey, Neil, love what you've done
in the marketing space. We actually have an interesting
product in this space. Do you mind if I pick your
brain and get your feedback? I want to figure out how we
can make the product better.

And you can do it with services as well. And a lot of people like,
yeah, sure, no problem. And when you show them the product some people will give you feedback. But as you keep iterating
and making it better a lot of people just feel
like, hey, this is amazing. Actually, no, this is great. This will fit us well. Yeah, we'd love to hear more. Maybe we can schedule a follow-up call and maybe you can do a pitch. And that's a generate a
lot of sales from LinkedIn. But it's not that simple. There are some preparations. You got to figure out
what's the goal for you. The goal for you is to receive
a lead, confirm appointment, match with them, make
sure the quality is high and close the deal. The goal for them is, hey, they
need to know your business, they need to know how
you're going to help them, they need to know how you're going to help
them solve their problems. And you got to do homeworks. Like your sales reps are you. You don't want to just have
tons of leads and tons of calls.

You want the right ones. You want to cancel ones
that aren't qualified or the bad ones or the fake leads. You want to prepare
for the call in advance and do your homework on the business and really figure out how you
can knock their socks off. And of course, when you attend the call you want to make sure
that you just don't talk, but you also listen. Selling isn't just about
talking and selling. It's about listening.

Listening has a huge value
point on generating more sales. There's also a lot of tools
out there that can really help with getting you the most amount of bang for the buck from your leads. Because just because you have a lead doesn't mean it's going to close. You want the lead to convert into a sale and people to follow up with you and actually get on the phone, and tools like Calendly
and Sidekick and Zoom and Skype and Sales Navigator
can all help with this. My favorite tool out of
all of them is Calendly.

Check it out. It really helps with the
shop rate for your leads. And when you do your discovery calls, the goal for you is to get to
know them on a personal level, understand what products or
services they're interested in, and the goal for them is to
understand their own problem, believe it or not not everyone
knows their own problem and make sure that your sales
reps understand that problem and can figure out how
to get them a solution that aligns and a price point
that makes sense for them so that way you can close them on a deal. You can also use tools
like HubSpot or Salesforce to log calls and emails.

But when you're logging calls it's very important to let people know on the phone right away, right when the call starts
say that you're logging it, so then that way people know especially if you're doing
the full recording of it. If you're just writing
notes, that's one thing. But if you're doing a recording,
you need to let them know for privacy reasons. You may not have legal
issues within your country, but it's just the kind,
courteous thing to do. So I would still recommend
it no matter what. And then you get into strategic plan. The goal for is to
demonstrate business case to justify the costs versus product. And you want to show them step-by-step on how you guys can work together and you want to eliminate
any of their objections. And you also want to create
a sense of urgency that, hey, you can help them
solve the problem right now and you want to get them going
with a lot of case studies. So number seven, ongoing optimization. If you look at neilpatel.com
and go into Wayback Machine you'll notice that I have
so many different versions of the Neil Patel site over time.

And over time that's evolved. And the reason being is because
I figured out better ways to drive more conversions and sales. And I want you to do the same. My homepage has been
saved over 3000 times. I continually update and modify it. And I want you to do the same too. Don't ever stop because that's
how you grow your business. Number eight, neilpatel.com. I get a lot of traffic. You can see the stats here. And the reason I get traffic is because I created a lot
of educational based content. A lot of it's from SEO. And if you look at a lot of my key pages, some of them are tools, but
a lot of them are blog posts. The point here that I'm making with you is I had this blog for years. And in the early days I
didn't make any money. I just kept doing it and I kept educating
and helping people out. If you play the long
game, not the short game, not the game in six months where you become rich or successful.

I'm talking about the long
game, five, 10 year outlook. As Bill Gates said, it's crazy, and I'm butchering the quote here. It's crazy how people overestimate what they can do in a year, but they underestimate what
they can do in five or 10 years, it was something like that. The point is play the
long game, create content, give, give give, help people and eventually you can monetize your blog and create a big business. Nine, training content. I love this one. I have a lot of training
content, neilpatel.com, neilpatel.com/training. And when you create a
lot of training content it creates brand awareness,
it creates indirect branding and you get a lot of leads and then you can sell them
on more courses and training and lead generation.

Amazing business model, it drives a ton of traffic for me and I want you to check it out. You can also get free training literally on neilpatel.com/training for any form of marketing. Digital marketing, SEO, email marketing, social media, Facebook,
LinkedIn, Instagram. You name it, there's a course on there. Check them out. It's all free with homework
assignments, handouts, worksheets, all that stuff
to make your life easier.

Like I mentioned, I have
stuff on e-commerce content, the list goes on and on. And number 10, I mentioned
this a little bit. I want you to think longterm. It's all about the long game. Look, last year and a half we had stuff like COVID and stuff, some ups and downs, but
I play the long game. I don't really worry about
what's going to happen in a year. I look at what's going to
happen in the long run.

Sometimes things don't go the way I want. Sometimes things go great, but it really is all about
playing the long game. And when I do that, I
built up a lot of traffic, built up a lot of demand. Nothing great is built overnight. There is no fly by night successes because those fly by night successes usually go down just
as quick as they came. So the key takeaways is you
got to go and do something, play the long game in
whatever you're executing on. Whether you pick the YouTube strategy or whether you pick,
follow my a 100K challenge or any of that stuff, you got to just take action. If you don't take action,
you're not going to do well. And when you're doing this, don't expect to get results right away. I know that's not what you want to hear, but that's the reality. Marketing takes time. So let's go over 10 steps to build a solid digital
marketing strategy. Turn an idea into a product, then you want to turn
an idea into a business, capture some leads, leverage the Facebook hacks,
then do the YouTube stuff.

Follow the sales process,
on-going optimization and leverage my blog. A lot of the tactics I use and create your own content like that. Also create training content and then think long-term. So that's it. Thank you guys very much for your time. I hope your businesses are growing. Appreciate you joining the summit..

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