What Is A Sales Funnel? – Understanding Sales Funnel Like A Pro Entrepreneur

Hey everyone, Jason here, digital marketing
consultant. Now you've probably seen a lot of complex
and overly convoluted diagrams of what a sales funnel is and how it's supposed to work and
all the different AB split testing and different sequences and triggers. And we're just going to cut through all that
fluff today and go straight to what a sales funnel actually is. And more importantly, what a sales funnel
is not. If you want to take a deeper dive into the
software you should be using, or how specifically to put one together, click by click, I'll
link up to other tutorials and playlists in the description. Now this diagram is as complex as a sales
funnel should be, all a sales funnel is, is taking someone who has no idea who you are
all the way through the relationship development process of transforming them into a customer.

And that is it. There's no extra complexities here. We're simply building a relationship with
a potential customer and hopefully they become a customer, no pushy sales process needed. So your sales funnel process is defined by
where someone is in the relationship with you and your business. And so everyone starts off as a prospect. Now prospects don't represent everyone in
the world, right? Prospects represent that small group of people
who could potentially be your ideal customers. And that's it. That's all a prospect is. And the way we pull our prospects out of everybody
else in the digital sphere is by producing content and ads that speak directly to them.

And once they like follow or engage on a consistent
basis, they go from a prospect to an audience member. So an audience member is someone who has half
raised their hand and said, you know what? I kind of like your content and your ads are
kind of cool. So I'll follow what you have to say. And through content marketing and advertising,
you eventually transform these audience members into leads and a lead is someone who's given
you their contact information and that's it. That's all a lead is, so we can have one lead,
and cold leads and hot leads, but we are going to get into all that. All that a lead is for our purposes here,
defining what a sales funnel is, is someone who's gone from. I like your content. And I think you have a cool business, to I've
given you my contact information. And then once they're a lead, you're going
to send them a series of emails and other content pieces in order to start building
rapport and a relationship and Goodwill with them.

So when someone enters their name and email,
that doesn't immediately make them a customer, right? And we use something called a landing page
and a lead magnet in order to get them to enter that information. And we'll get to more on that in a little
bit here, but once they're on your email list or you have their phone number and you have
that sales call with them, the whole rapport building process ramps up a whole another
level. And so the whole point of transforming a lead
into a customer is of course, well, you make a sale, right? But also building up that relationship to
the point where that lead likes and trusts you enough in order to hand over their credit
card information.

And that's all a sales funnel is, it's these
simple steps that transforms a prospect into a customer. So now let's take a little bit of a deeper
dive into each one of these components. So of course it starts with traffic, right? And whether you're doing paid advertising
or you're doing a content marketing strategy, some combination of both what's most important
is you've chosen a platform. You know who your ideal customer looks like,
link the description to a data-driven method to figure out what traffic source and who
your ideal customer is.

And then once you know that, you'll produce
ads, you'll produce content. And all of these are going to drive people
to eventually to something called a landing page. And a landing page is that part of the process
where we go from an audience member into a lead. And so all the landing page needs to do is
offer something of value in exchange for their contact information, because most people aren't
going to be interested and just say, oh yeah, I'll give you my email. So you can send me a bunch of marketing and
sales messages because I have nothing better to do, right? Nobody does that on a landing page.

So they're going to give you their contact
information in exchange for something of value. So it's very important that we provide value
and that value is what's going to help start building that relationship of rapport and
trust and likeability, where a lead will eventually do business with you. And of course, that's something called a lead
magnet. I'll link up in the description to a full
video that goes through how to put together a lead magnet and different types.

But essentially all this does is deliver value. It helps them with something that they're
struggling with and positions you as an authority, of course, building rapport and Goodwill. And once they've gone through that lead magnet,
and you've given them a couple of emails, you drive them to whatever your sales process
is. So this can be a webinar, a video series,
or an actual sales call. This is where you try and close people who
are on your email list.

Of course, you're not going to send prospects
and audience members to your sales page, because that's kind of like trying to get married
on the first date. You really want to warm things up here. So the people who are seeing your sales message
have gone through this entire sales funnel process of warming them up, building rapport,
building your credibility and likeability. And hopefully they like what you have to offer. And you've built enough rapport where they
go, you know what? Yeah, I think this person or this company
can really help me.

They'll hopefully enter the checkout page
and then of course have access to your product or service. And that is all a sales funnel is, it's really
simple. As you can see here, it's barely three or
four pages. You just have to set up a landing page, a
sales page, a checkout, and then some sort of confirmation for them to actually get the
product or service or whatever the next step is, for webpages and you're done it. It doesn't have to be super complicated. You don't need super software, that's going
to segment people into lists, ABCD, XYZ. It's very simple. It's just four webpages, a couple of emails. And that's all your sales funnel needs to
be, especially when you're just getting started. So if you want to learn more about how to
put together your sales funnel or the different types of sales funnels, if you'd like to get
more complex, links in the description to full blown tutorials on how to build a sales
funnel from scratch using a paid software, or if you want to use WordPress and something
like thrive themes, also a lot of review videos as well to help you figure out which software
to go with, because you really only need one or two pieces of software.

You don't need a bunch. You don't have to spend thousands of dollars
a month in order to make this work. So thank you so much for watching. I sincerely hope you got some value out of
this video. And most importantly, you have a much clearer
picture on what a sales funnel actually is. So comment below with your sales funnel questions,
hit that like button, subscribe for more marketing tutorials and strategy videos, just like this
one. And until the next, keep building the business
you love..

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