In this lesson, we are going to learn what search engine optimization or what
is SEO. Search engine delivers the most
relevant search results for each search query. We saw that from our previous lesson. Search engine use something called "Ranking Factors" to decide the best
search results for a query. The ranking factors describe internal
rules and guidelines that each search engine uses to determine
the best results for the user. Fact: Google never discloses their ranking factors in full, but experts
estimate there are over 200 of them.
So now let's take a look into the
definition of search engine optimization. Search engine optimization is the process
of optimizing your Web pages according to the ranking factors for your targeted
search queries in search engines in order to rank top positions in organic
or nonpaid search results. So is SEO process can be divided
into several logical steps. These steps make our job easier to focus and keep a solid
workflow on a SEO optimization. Now I will go through all
the steps one by one. We have keyword research, on page SEO technical SEO, off-page SEO
and tracking & maintenance. Now let's take a look into deep knowledge
on that first keyword research: it is a process of analyzing your market or industry to find relevant,
right user intent and profitable search queries also known as keywords
are key phrases for your web pages. On page SEO optimization: it is a process of optimizing contextual and logical search engine ranking factors
within your websites and web pages. Technical SEO optimization: it is a process of optimizing technical or
code level or website level search engine ranking factors within your Web site.
Off-page SEO optimization: it is a process of optimizing for ranking
factors that are outside of your website.
This step is also commonly known as backlinks process or
link building process. The final step, this is a recurring stage where we will be continually using
it to monitor and change it. It is known as monitoring,
maintaining and re-optimizing your SEO campaign or efforts by analyzing existing
data or new industry updates and news and adjusting our content or
a SEO process accordingly. So these are the main
stages of any SEO process. In conclusion, we learned what is SEO? And how we can separate them. logically,
each of these logical step is very important to have
a successful SEO campaign. I will focus on each of them. Each of these in detail to give you guys a maximum SEO knowledge and get
the maximum benefit out of it.